Scaling Smarter: How Mail Americas Overhauled Its Analytics Infrastructure to Unlock Strategic Business Value

Executive Summary

To support rapid expansion and drive more informed decision-making, MailAmericas partnered with Muttdata to resolve critical data challenges stemming from fragmented pipelines and slow reporting. The company required a centralized data architecture capable of scaling with the business while ensuring consistency and trust in its analytics. By implementing a Modern Data Platform (MDP) anchored in a Single Source of Truth (SSOT), MailAmericas significantly improved data quality, accelerated time-to-insight, and achieved meaningful cost efficiencies in its cloud infrastructure.

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About the Company

MailAmericas is a logistics and technology firm serving Latin America and other emerging markets. With over a decade of experience, the company specializes in enabling cross-border e-commerce and mail delivery solutions for global brands. As its operations expanded and workforce scaled, the need for a resilient and scalable data infrastructure emerged as a strategic imperative—crucial for maintaining operational excellence and supporting data-driven business planning.

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Introduction

As MailAmericas expanded its footprint across Latin America, the need for a scalable, reliable data infrastructure intensified. Fragmented data sources, inconsistent reporting, and a lack of unified performance metrics hindered effective decision-making. To regain control and establish a foundation for sustainable, data-driven growth, the company partnered with Muttdata. 

The Challenge

Before partnering with Muttdata, MailAmericas faced limitations in its data operations. Business teams accessed raw data directly from source systems, bypassing any formal processing, governance, or validation layers. As the company scaled, this fragmented approach hindered pace—resulting in a delayed reporting environment marked by duplicated work, inconsistent KPIs, and declining trust in dashboards.

Key challenges included:

• Inconsistent reporting and redundant efforts across business units.
  
• Low confidence in dashboards and BI tools, driven by poor data quality.
  
• Manual report generation using legacy systems like Export Packages, which caused significant delays.
  
• Limited visibility into performance metrics, impeding cross-functional alignment.
  
  

Employees often spent up to an hour each morning downloading reports—time lost to inefficient workflows that had become routine. Tools like Qlik were technically available but widely underutilized due to slow refresh cycles and a poor user experience.

Without a structured pipeline or centralized data governance, latency remained high, data usability was low, and the organization lacked a Single Source of Truth. As a result, decision-making became siloed, and teams grew increasingly frustrated and disconnected.

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The Solution

To address MailAmericas’ data challenges, Muttdata led a full-scale redesign of the company’s data architecture—anchored in the principles of a Modern Data Platform (MDP) and built to support a Single Source of Truth (SSOT).

At the core of the new architecture was a layered data model deployed on AWS cloud infrastructure. This structured multi-hop approach introduced clear stages of data processing—Landing, Bronze, Silver, and Gold—each representing successive levels of validation, transformation, and refinement.

To ensure seamless ingestion from diverse sources, Muttdata implemented a combination of AWS Glue, AWS Database Migration Service (DMS), and custom-built connectors to integrate data from databases, spreadsheets, and APIs. Orchestration was managed through Apache Airflow, ensuring high-availability data pipelines and consistent flow continuity.

Processed data was housed within a Lakehouse architecture built on Amazon S3 and Apache Iceberg, providing scalability, version control, and schema evolution. Transformation and querying were powered by dbt and Amazon Athena, while Qlik was reintroduced as the primary business intelligence layer—now supported by governed, high-quality datasets and newly designed dashboards.

The result was a fully modernized, automated data platform—capable of supporting both day-to-day operational reporting and advanced analytics initiatives. This transformation positioned MailAmericas to scale with confidence and make data-driven decisions across the enterprise.

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Impact‍

The data platform transformation produced immediate, organization-wide benefits. Reporting latency was significantly reduced, and teams now access information through structured, validated layers—each with clear data lineage and defined ownership.

Qlik dashboards saw renewed adoption, delivering timely, business-aligned insights that restored confidence in the company's reporting tools. The streamlined data ingestion and transformation process also improved maintainability and scalability, positioning the platform for long-term growth.

Crucially, the new architecture generated measurable cost savings. By optimizing the use of AWS Glue and S3—and leveraging AWS partner credits—MailAmericas cut its annual cloud infrastructure spend by over 35%.

Most importantly, the company now operates with a reliable, centralized data foundation. This Single Source of Truth enables faster, more accurate decision-making, eliminates redundant work, and lays the groundwork for future advancements in analytics and AI.

Results

• 83% increase in  Data Freshness for their BI
  
• Automation of data flow between transactional systems and reporting.
  
• Single Source of Truth (SSOT) accessible by all departments.
  
• Reduction in processing times from 6 hours to 1 hour.
  
• Robust security with granular user-level control via Lake Formation + SSO.
  
• Cost optimization through efficient orchestration and partitioned storage.
  
• Democratization of data access, enabling access via SQL clients instead of export package filters—first steps toward a self-service data culture.‍
• Compatibility with BI tools beyond Qlik. Still evaluating no-code tools like Amazon Q.
  

Reporting became faster, more consistent, and fully trusted—enabling teams to align around a Single Source of Truth.

This initiative delivered a unified, future-ready data platform that eliminated manual bottlenecks and elevated decision-making across the organization.

Significant cloud cost optimizations were achieved, while the new architecture now serves as a robust foundation for advanced analytics and AI initiatives. With scalable infrastructure and strong data governance in place, MailAmericas is well-positioned to accelerate growth with confidence and clarity.

 Wrap-Up

MailAmericas’ data journey illustrates how the right data architecture—delivered with precision and adaptability—can unlock meaningful business value. With a future-proof platform and clearly defined governance, the company is now better positioned to navigate complexity, empower its teams, and continue growing across international markets.

The collaboration with Muttdata delivered not just technology, but a shift in how data is used, trusted, and scaled within the organization. The foundation has been laid for MailAmericas to move forward with confidence—and with the data to back it up.

Ready to unlock the full potential of your company? Do a discovery call with us to discover how our expertise can elevate your capabilities.

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