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Smarter Paid Media
Elevate your paid media operations with AI-powered intelligence. Let your team focus on strategy while you automatically optimize your media budget to maximize conversions or revenue- within your ROAS or CPA targets.
Meet Muttdata’s Paid Media Optimizer
Key Benefits
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Boost performance with AI
Automatically optimize your paid media campaigns in real time. Our smart automations monitor, alert, and adjust 24/7 to maximize ROI.
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Plan smarter, spend better
Use accurate forecasts and cross-campaign insights to build media plans that capitalize on seasonality, special events, and channel synergies.
Stay in control, effortlessly
Unlock a unified, cross-channel view of performance to guide confident decisions, maintain financial discipline, and hit monthly goals consistently.
How it works
Equip your team with sharper insights and smarter decisions - every step of the way.
Easily connect your paid media channels and
attribution via API to centralize your media plan and performance data—then start testing
optimizations
Get daily recommendations: Our system estimates
saturation curves at campaign and ad group level to deliver suggestions and predictions.
Optimize your budget: Apply our Paid Media Optimizer’s daily recommendations manually or automatically.
Track Real Results: Monitor prediction accuracy and compare the additional net revenue generated by following our optimizations.
Features
Saturation curves & Marginal Analysis
Never overspend on a campaign again. Access ad response curves for each campaign so you know exactly when extra budget stops driving results.
Proprietary models
Model seasonality, special dates and quality leads behavior to optimize more efficiently.
Budget Planner
Plan with confidence. Forecast cross-channel budgets, test different scenarios, and prepare for key dates and seasonal spikes with ease.
Who is this for?
What they’re saying about us
At AppsFlyer, we believe accurate attribution is the foundation of effective marketing. That’s why we’re excited to be integrated into Mutt Data’s Paid Media Optimizer. This collaboration combines AppsFlyer’s AI attribution accuracy and fraud protection with Mutt’s AI-driven optimization engine, helping marketers drive better results across digital campaigns. We are excited to partner with them for this solution, as well as MMM and Multi-Touch Attribution solutions that allow marketers to better harness their data.
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We are amazed by the results we have achieved, which has helped us increase our ROAS by over 38% across our online campaigns. Mutt Data’s Paid Media Optimizer has become an essential tool for our success and we are grateful for their partnership
Beyond the positive results we achieved with the Paid Media Optimizer —more conversions and a lower Cost Per Lead (CPL)—, what truly stands out is the support from the Mutt Data team. They are always present, attentive to every detail, and fully committed to continuous improvement and achieving our goals.
With the Paid Media Optimizer, we haven’t just optimized our Cost Per Lead (CPL) — we’ve also gained something equally valuable: time. Thanks to the platform’s flexibility and automation features, there’s no longer a need to manually adjust campaigns every day. The optimizer works in the background, allowing us to focus on higher-impact strategic decisions, with the peace of mind that performance remains on track.
Still have doubts?
Latest Insights
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Set up a call with our team of
experts and tell us your challenges.
We’d love to see how we can help your team.