No single measurement method is enough. The best marketers triangulate.

We build with AI and data to scale your business

Track the online user journey with precision.

Understand how each touchpoint contributes to conversions, identify the channels that drive incremental actions, and capture the true role of customer journeys across your digital ecosystem.

Measure online and offline incrementality at scale.

Quantify the impact of every marketing investment — from TV to paid social — and detect diminishing returns, seasonal patterns, and optimal budget allocations across all channels.

Validate your results with causal truth.

Run controlled experiments to isolate the real incremental impact of your campaigns, validate your model findings, and strengthen confidence in your strategy.

triangulation

When combined, these methods correct and validate each other, and allow marketers to fill in the gaps.

MTA offers granularity for tactical optimization on online campaigns.

MMM measures the full funnel across online and offline media to better inform media planning.

Lift Experiments are used to measure incrementality and validate the results from the other methods.

AWS Advertising and Marketing Technology Competency

This certification guarantees that Muttdata can support faster innovation, operational efficiency, and effective collaboration. We are certified as experts in five critical areas:

Audience & Customer Data Management

Privacy-Enhanced Data Collaboration

Ad Intelligence & Measurement

Ad Platforms

Digital Customer Experience

testimonials

Don’t take our word for it — see what our clients say

Muttdata has a deep understanding of MarTech and Multi-Touch Attribution. They worked with our team to design and implement a lift-based Multi-Touch Attribution solutions for our marketing team with a strong focus on engineering and ML-Ops practices. They collaborated closely with us throughout the project, taking ownership from start to finish for a smooth rollout and ongoing support.