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No single measurement method is enough. The best marketers triangulate.
We build with AI and data to scale your business
Track the online user journey with precision.
Understand how each touchpoint contributes to conversions, identify the channels that drive incremental actions, and capture the true role of customer journeys across your digital ecosystem.
Measure online and offline incrementality at scale.
Quantify the impact of every marketing investment — from TV to paid social — and detect diminishing returns, seasonal patterns, and optimal budget allocations across all channels.
Validate your results with causal truth.
Run controlled experiments to isolate the real incremental impact of your campaigns, validate your model findings, and strengthen confidence in your strategy.
When combined, these methods correct and validate each other, and allow marketers to fill in the gaps.
AWS Advertising and Marketing Technology Competency
This certification guarantees that Muttdata can support faster innovation, operational efficiency, and effective collaboration. We are certified as experts in five critical areas:
Audience & Customer Data Management
Privacy-Enhanced Data Collaboration
Ad Intelligence & Measurement
Ad Platforms
Digital Customer Experience
Don’t take our word for it — see what our clients say
Muttdata has a deep understanding of MarTech and Multi-Touch Attribution. They worked with our team to design and implement a lift-based Multi-Touch Attribution solutions for our marketing team with a strong focus on engineering and ML-Ops practices. They collaborated closely with us throughout the project, taking ownership from start to finish for a smooth rollout and ongoing support.
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