Retail & E-commerce

AI-Driven MarTech for

E-Commerce and Retail Growth

From performance optimization to customer intelligence, we help e-commerce and retail brands build scalable, data-driven ecosystems powered by AI and machine learning. Turn your marketing data into measurable business impact.

What problem do we solve?

Today’s e-commerce and retail leaders face growing pressure

To deliver more personalized, efficient, and measurable marketing outcomes — all while managing fragmented data, rising acquisition costs, and evolving consumer expectations.

Disconnected platforms, inconsistent attribution, and limited visibility into what truly drives ROI make optimization nearly impossible. With a unified data foundation, companies can shift from reactive marketing to predictive, automated, and performance-driven growth.

Our Solutions

Marketing Mix Modeling (MMM)

Multi-Touch Attribution (MTA)

Customer Lifetime Value Prediction (LTV)

Churn Prediction

Programmatic Fraud Detection

Our MarTech solutions empower marketing, analytics, and growth teams to act on reliable, AI-powered insights — not assumptions.

+30%

gmv increase

12%

spend reduction

Marketing Mix Modeling (MMM)

Understand the real impact of every marketing channel (online and offline) to optimize investment decisions.

We use AI-driven frameworks to model performance, avoid attribution bias, and identify the optimal budget distribution to maximize revenue.

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15%

budget redistribution towards high-roas channels

Multi-Touch Attribution (MTA)

Go beyond last-click metrics. Our custom attribution models, based on game theory, quantify each channel’s contribution to ROI and feed insights directly into automated budget systems.

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12%

reduction in marketing costs, increased focus on high-value customers

Customer Lifetime Value Prediction (LTV)

Predict each customer’s long-term value using behavioral, transactional, and engagement data — enabling smarter targeting, loyalty initiatives, and retention strategies.

$100K

annual savings in retention and acquisition costs

Churn Prediction

Identify at-risk customers before they leave. Our models use behavioral and purchase signals to anticipate churn, trigger personalized retention campaigns, and boost program efficiency.

12%

of fraudulent transactions detected, saving $50K–$120K monthly

Programmatic Fraud Detection

Protect your ad budget with real-time ML systems that flag and block fraudulent clicks and impressions before they drain performance.

Our Solutions In Action

See for yourself how we impact business

Smarter Forecasts, Fewer Stockouts, Better Margins

Science applied on Demand Planning Forecast reduces back orders, time between order and availability costs, optimizing the available supply.

Smarter Forecasts, Fewer Stockouts, Better Margins

Science applied on Demand Planning Forecast reduces back orders, time between order and availability costs, optimizing the available supply.

How Mercado Libre is centralizing Its audiences using a Master ID

Identity Resolution

How Mercado Libre is centralizing Its audiences using a Master ID

Identity Resolution

AWS Advertising and Marketing Technology Competency

This certification guarantees that Muttdata can support faster innovation, operational efficiency, and effective collaboration. We are certified as experts in five critical areas: