BCP Confirms the Value of AI to Optimize Campaign Investment

about the company

Banco de Crédito del Perú (BCP) is the largest and oldest financial institution in Peru. It is part of the Credicorp Group and offers a full range of banking services to millions of customers. The bank stands out for its extensive network, digital innovation (such as the Yape app), and its focus on the country’s transformation and development, aiming to be simple, approachable, and timely.

HEADQUARTERS

Peru

founded

1889

industry

Financial Services

solution type

The Challenge

The BCP team faced operational challenges typical of performance marketing organizations as they looked to scale beyond manual workflows. These included the time-consuming effort required to download metrics, integrate data from multiple platforms, and analyze results as campaign volume grew, along with limited ability to run predictive analyses on a frequent basis.

The Solution

BCP decided to test Muttdata’s platform, Mixilo, to optimize online campaign investment using AI. The tool connects directly to digital advertising and analytics platforms to enable true cross-channel optimization, generates daily campaign-level budget reallocation recommendations by accounting for saturation, seasonality, and behavioral patterns, and includes an AI-powered investment planning module that allocates budget efficiently over time while tracking execution in real time.

“Working with Muttdata completely changed how we experience our day-to-day work in Paid Media. We left behind heavy processes and started making decisions with clarity and calm. What I value most is the trust we built: a team that listens to us, walks alongside us, and teaches us to view the budget with transparency. Today, we feel that technology supports us rather than complicates things—and that gave us back the time and energy to focus on what truly drives value for the client.” Anna Paula Chinen Villon – Digital Media Specialist

‍

No items found.

testimonial

Using Mixilo to manage performance campaigns for Savings Accounts was a great first step for the team in starting to incorporate automation and artificial intelligence into our optimization processes. It not only helped us reduce the operational burden of manual data processing, but also allowed us to scale both the volume of results and the quality of conversions through the tool’s machine learning. Many thanks to the Muttdata and Mixilo teams!