How do you know it's time to Evolve your Brand

What’s new:

• 🔠 Our name has evolved to Muttdata. Over the years, many have taken to affectionately shortening our name to Mutt. And while we love our Mutt, that’s only half our brand. We feel that consolidating the name into one word better serves how we want to present our brand.
  
  
• We’ve grown from a 10-person team into a 200-strong community of mutters—each one proudly carrying our badge of data excellence.
  
  
• ✨ A visual identity that reflects our technical strength and human approach.
  
  
• 🧭 A redesigned website with easier navigation and deeper content.
  
  
• 📊 Dedicated solution pages for our Modern Data Platform (MDP), MarTech, and Generative AI.
  
  
• 🚀 A page for our new product: the Paid Media Optimizer that’s integrated into the site organically.
  
  
• 🤝 A stronger voice for the majority of our clients in the Financial Services, Retail and E-commerce industries.

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As Muttdata evolves, so must our brand. Today, we are beyond excited to share our new brand identity. 

We haven’t changed who we are. We’re still the same expert data nerds—obsessed with building durable, scalable data solutions that actually move the needle. But what has changed is how we show up: visually, structurally, and strategically.

Because to scale our impact, we need a brand that can scale with us. 

Why Now: A Moment of Transformation

Over the past few years, we’ve helped top companies across Latin America and the US solve their toughest data challenges. But growing as fast as we did, we started to feel like our brand wasn’t reflecting the scale, maturity, or vision of the company we’ve become. That changes today.

We are not changing our brand; we are evolving our brand.

Going from +20 to 200 is not without its challenges, and since we’ve been growing sustainably, this is not the first time our brand has evolved.

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Our first website

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While we’ve come a long way since Muttdata’s website version 1.0, we’ve stayed true to our data nerds’ origin. We’ve been technical experts from day one, and our solutions have made strides in Latin America since we started in 2018. 

One of the challenges of consulting is finding a way to showcase different skills and solutions in a way that clients can grasp what we can do for them, without having to navigate infinite use cases. Our next website tried to address this by leveling our solutions, sharing more resources, and levelling up our brand’s look and feel to better communicate our professionalism.

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A few years later, we upgraded our design to include bolder colors and cleaner contrasts, as well as animations that helped us share more complex information in a clearer and friendlier way. 

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So, why now? 

The tech world moves fast, and a lot has happened since our last redesign. We have strengthened our partnerships and built new strategic alliances with industry leaders to better serve our customers. We launched our own martech product, the AI Paid Media Optimizer, and implemented innovative AI solutions for leading companies across different industries. And as we continue to grow and take on new challenges, we want our brand to communicate our vision. We want our website to clearly show our solutions and our way of working. 

What’s New: From Visual Identity to Product Integration

After a year of deliberation and work, we arrived at some interesting conclusions regarding our brand identity. 

• We needed to convey our technical expertise in a way that resonated better with our audience.
• We needed to express the essence of our brand, human and approachable, yet technically proficient.
• We wanted to showcase the large enterprises that are working with us.
• We wanted to show people that we are still human experts behind the machines by highlighting the human touch.

We’ve decided to make some major changes. We want our users to navigate the site more intuitively, access content faster, discover comprehensive details about our solutions, and incorporate our new Paid Media Optimizer, more organically than it is today.

Furthermore, we’ve added solutions pages, specific to our Modern Data Platform and MarTech offers, a page for our Generative AI solutions, and a bigger and better company page that fully reflects our values and culture. 

We want to help data and marketing teams find solutions for their pain points. 

Oh, and one more thing—we’ve officially become Muttdata (no space). A small change with big meaning. 

What hasn’t changed is our commitment to guide companies to an AI-fueled future

We are still the same experts you’ve grown to trust with the same core values that involve ownership, expertise, and teamwork.

Now, our identity truly reflects how prepared we are for bigger challenges. 

We’ve scaled our solutions, our impact, and now, our brand. This evolution is more than visual—it marks the beginning of the next chapter.

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