The Muttdata Blog:
A Knowledge Center for Nerds

A knowledge hub full of insights, frameworks, and technical deep dives.

How to Maximize Impression Share Without Sacrificing Efficiency: The Mabe Case Study

Case studies

March 4, 2026

How to Maximize Impression Share Without Sacrificing Efficiency: The Mabe Case Study

Delfina Rivera

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Why Daily Budget Optimization Increases Marginal ROAS

Paid Media Optimizer

July 3, 2025

Why Daily Budget Optimization Increases Marginal ROAS

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Optimizing for ROAS vs Optimizing for Marginal ROAS

Reported ROAS & Marginal ROAS

Martech

June 30, 2025

Optimizing for ROAS vs Optimizing for Marginal ROAS

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Company

June 10, 2025

What We Build When We Come Together

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How to Know If You’re Ready for Paid Media Automation

Manual VS Automated

Paid Media Optimizer

June 6, 2025

How to Know If You’re Ready for Paid Media Automation

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Paid Media Optimizer

May 27, 2025

10 FAQ About Mixilo, Our Paid Media Optimizer

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Why you should Adopt Modern Workflow Managers like Apache Airflow

Modern Data Platform

May 16, 2025

Why you should Adopt Modern Workflow Managers like Apache Airflow

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From the stage at M.A.M.A. Mexico: Rethinking Measurement Frameworks

Martech

May 7, 2025

From the stage at M.A.M.A. Mexico: Rethinking Measurement Frameworks

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Ad Response Curves 101: How to Maximize Your Marketing ROI

Martech

April 22, 2025

Ad Response Curves 101: How to Maximize Your Marketing ROI

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Smarter Forecasts, Fewer Stockouts, Better Margins

Martech

April 7, 2025

Smarter Forecasts, Fewer Stockouts, Better Margins

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The Mabe Case Study

case studies

March 4, 2026

How to Maximize Impression Share Without Sacrificing Efficiency: The Mabe Case Study

Read Article

case studies

February 5, 2026

Ripley Leads the Use of AI in Campaign Optimization — and Proves It with an A/B Experiment

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case studies

February 4, 2026

Proving the Power of AI: How our tool Drove a 12% CPA Reduction

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case studies

January 30, 2026

Architecture of Precision: Inside Mercado Libre’s CDP

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case studies

January 13, 2026

Scaling Smarter: How Mail Americas Overhauled Its Analytics Infrastructure to Unlock Strategic Business Value

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case studies

January 5, 2026

BCP Confirms the Value of AI to Optimize Campaign Investment

Building a Scalable Marketing & Communication Data Platform for Connecture

Building a Modern Data Platform to Empower Analysts and Data Scientists

Complementing Clip’s Regulatory Reporting with Data-Driven Precision

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Mercado Libre identity resolution

case studies

September 12, 2025

How Mercado Libre is centralizing Its audiences using a Master ID

From 1 Day to 4 Hours: Delivering Faster Insights on Emergencies for RapidSOS

How We Automated Data Ingestion for the People Team at Clip

Enhanced Customer Experience through a Modern Data Platform

How Clip Transformed Its Lending Data Operations—From Snowflake to Databricks

Smarter Forecasts, Fewer Stockouts, Better Margins

Reshaping retail media for Mercado Libre with GenAI

Transforming Mercado Libre’s Paid Media Operations: A MarTech Success Story

How Bombo Used Real-Time AI Personalization to Build a Thriving Community

Clip’s Journey from Data-Scrambled to Data-Fueled

Jumpstart your new AI application with Symbl.ai

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Forus Consumer Fanatic

case studies

June 24, 2024

From Days to Minutes: Retail Leader Forus Unleashes Lightning-Fast Insights

Unlocking the Power of lift based Multi-Touch Attribution

The AdTech Advantage: Boosting Mercado Pago's Customer Base

Our Crossover with LangChain

Yarn Boosts ROAS With Modern Advertising Budget Optimization

In The Fast Lane: MODO's Journey to 5X Faster Times To Go-Live Features

Fintech Addi Unlocks New Speed and Insights With Brand New Modern Data Stack

X3M Drives Average Revenue Per User With Real-Time Waterfall Optimization

Etermax Sees A 40% Decrease In CPCs With Muttdata’s Solution

Mercado Libre, e-commerce giant, reports a 25% increase in advertising clicks without affecting organic GMV.

Sirum Drives Pill Processing Capabilities With Computer Vision-Based Object Recognition Solution

Fintech Startup Ank Reduces Manual Reconciliation Transactions to under 3%

ClassDojo Drives Growth With New Modern Data Platform

Habitat Logistics Sees Success With ML Demand Forecasting

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Set up a call with our team of

experts and tell us your challenges.

We’d love to see how we can help your team.

The Muttdata Blog: A Knowledge Center for Nerds

How to Maximize Impression Share Without Sacrificing Efficiency: The Mabe Case Study

Why Daily Budget Optimization Increases Marginal ROAS

Optimizing for ROAS vs Optimizing for Marginal ROAS

What We Build When We Come Together

How to Know If You’re Ready for Paid Media Automation

10 FAQ About Mixilo, Our Paid Media Optimizer

Why you should Adopt Modern Workflow Managers like Apache Airflow

From the stage at M.A.M.A. Mexico: Rethinking Measurement Frameworks

Ad Response Curves 101: How to Maximize Your Marketing ROI

Smarter Forecasts, Fewer Stockouts, Better Margins

Set up a call with our team of

experts and tell us your challenges.

The Muttdata Blog:
A Knowledge Center for Nerds